"Not using a professional home stager or designer in the current real estate market is like leaving money on the table in the sale of your home"
Although professional staging is a relatively new industry, people have been “fixing up” their homes to sell for decades. These days, due to HGTV, home buyers have an “expectation” and are willing to pay quite a bit more for a home that is “model home” looking.
Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging. Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.
For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!
Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).
Home sellers are usually unsuccessful when staging their own home. Why? Because their homes are like their children, they don’t always see all of its flaws. They’ve gotten used to the way “their home” looks and in fact it can be very difficult, emotionally, to change it. If the home seller can’t view something objectively then they are unable to market and package it effectively. Not to mention most home sellers don’t “stage” homes everyday for a living. That’s what HSR Certified professionals do best and that is when the greatest returns come in.
Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are “investors” or “flippers” who will hammer you on price. In our Consultation walk through, I will identify those “price eroding” factors of your home, so that you can do the simple fixes that maximize returns.
This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.